As a small business owner with a small budget, you are likely always on the lookout for ways to efficiently promote your business. By putting in a little bit of time and effort, you can use social media to market your business effectively and more importantly, get traffic flowing to your eBay store.
The problem is, there are so many choices of what to do with social media sites like Twitter and Facebook that it is easy to get overwhelmed by your options. The best piece of advice is to take it one step at a time. Pick one social-media marketing tactic and exercise it until you feel you have a good handle on things, and then move on to the next technique.
Below is how to use social media to pump up your eBay store.
1. Do video reviews on YouTube
One of the distinct disadvantages to shopping online is the fact that you can’t touch or visually inspect the products. You have to rely on the pictures and descriptions given by the seller.
This makes some people squeamish about buying things online because they don’t want to go through the hassle of returning it if it is not what they expected.
YouTube is the #2 search engine in the world. One way to take advantage of YouTube’s thriving social community and overcome the previous problem is to make videos of the products you are selling.
Be sure to optimize your titles and descriptions for search. To encourage people to buy from your eBay store, include a direct link to the product in the description field of the video.
2. Tweet tips on using your products
People love learning how to make the most of the products they use. In fact, many of the products in existence today were developed from other products being used in innovative ways. A perfect example of this is the Swiffer brand of products. Before people were buying Swiffer, they were using spent dryer sheets to pick up dust.
Create a Twitter account for your eBay business and use the account to tweet tips on how people can use the products you sell. Not only will people follow you to get this valuable information, they will likely retweet your posts and help you generate even more followers.
In addition to tweeting tips, don’t forget to tweet links to the products you have for sale as well as your blog or other social profiles.
3. Create a fan page for your product category
If you sell a product that has a fan base, create a Facebook fan page for it. Turn it into a space where people can share their unadulterated love for the type of products you sell.
Just like on your Twitter profile, share tips on the interesting things people can do with the products. Encourage users to share their tips and stories as well.
You can use the fan page to run contests, share industry information, and, of course, post links to your eBay store. You are only limited by your time and imagination.
Social media is an excellent way to promote your eBay business when you are working with a tight budget. Be consistent in your marketing and make connections wherever and whenever you can. Try out these tips and you will be an eBay Power-seller in no time.
For more Internal Depths of Optimizing Ebay Store You can go through the following Video.