As I’ve mentioned before, press releases are key for proper SEO – so this is a how to press release guide on how to find someone else to do the dirty work for you (or at least most of it)! Google and the other search engines love them, they’re expected to be keyword-rich with anchor text (or linked author byline), and there’s almost always something new happening with your business or website to write up.
Launching a new product? Re-releasing an existing one? Adding a new blog section? Now answering support questions on the weekends? Adding a new partner? It can be as simple as changing something up on your blog (even just to justify another a press release!) – nothing is too small as long as you can spin it with some positive excitement.
So first and foremost, you should create a content schedule for SEO and include press releases as one of the many tools in your SEO arsenal. Make a point to write/distribute a press release at least twice a month in addition to your other articles and posts. You’ve got to pay attention to keyword density and relevancy of content just as you would any other article.
It also doesn’t hurt for your press release to be well-written. Google is getting smarter and smarter these days so I have to assume they’re engineering another algorithm to test for ‘readability’ somewhere down the line. Best to protect yourself and your valuable content now than risk another Panda epidemic.
I always suggest writing the press release for yourself because you know your business best. Once you get going, it’s easy to crank out a press release pretty quickly – even if you have to ‘free write’ first to get in the groove.
But for those who don’t want to write press releases for your site, I’d suggest outsourcing it. Let’s face it, not all of us are good at everything and writing is included in that. So here are a few options for you…
- Bulk Article Writing Companies: These companies specialize in in article writing. You just give them the topic, the details and pick how fluent or well researched you want the article to be and you can pay as low as $3 an article. These companies usually run at a 7 day lead time (you can always pay more per article for faster delivery) and I would highly suggest you tell them you’re writing an announcement, not a press release. For some article writing companies, ‘press release’ seems to be a dirty word. But basically, you come up with the details for the press release, they write the body and you just make sure to format it before submitting.Article Content Machine: http://articlecontentmachine.com/
- Fiverr: All things are possible through Fiverr! You can either search specifically for Press Release writing as a job or just take the same tactic as above for just a regular article and you do the formatting. Just be sure you specify a word count and make sure the vendor has a good track record. Fiverr is a good choice if you don’t want to order upfront in bulk or just want to test out the services here or there.Fiverr: http://www.fiverr.com
- Elance or Odesk: As an entrepreneur, I’m sure you’re already well aware of how these sites work. To sum up, they specialize in connecting you with qualified workers for your projects. Need a good writer? Put your job up for bid. A good marketer? A developer? Elance and Odesk have contractors from all over the globe ready to help you out. You can hire a press release writer for just once or order in bulk. This tends to be the most expensive option (around $7+ for a native English speaking writer) but your odds of getting excellent results are much higher as you have feedback to judge from.Elance: http://www.elance.com