A New Google Webmaster Tools Notice: Search Results Clicks

In my last post I covered Google Manual Penalties in detail.  The thing is there really aren’t that many people who get google-webmaster-toolsactual manual penalties. They exist (I’m 100% sure of it), but for the most part, at least at this point in time they are still not that common.

I’ve been looking at a lot of sites that got the ‘Notice of detected unnatural links’ in their Google Webmaster Tools and most of them do not have an actual Manual Penalty against them. Many of these same sites are seeing drops in rankings though.

What seems to be happening is the links are being devalued and as a result the webmasters are seeing their rankings drop. But when you analyze the sites with the checks I covered in that post, they are not manually penalized. They likely just lost rankings due to the fact that so many (or sometimes even all) their links may have been devalued. In some cases the sites they got links from are now deindexed. So they aren’t doing them a whole lot of good.

At least that’s what I’ve been seeing.

But there are people who do get manual penalties for link building so you should be aware that it can happen.

Anyway, you may or may not know this, but I guess Google has been doing some serious work with their Google Webmaster Tools platform. In Jan and Feb of this year, 2014, they actually sent out over 700,000 messages through the platform to webmasters!  This information came from SearchEngineLand.com and I can’t verify it, but I’m not sure why they would post that if it weren’t true.

Supposedly that’s more than they sent in all of 2013.  So Google’s been busy.  Most of these messages are automated.  And most of them seem to be negative and not messages that you want to receive.

But I actually had a message in my GWT that I saw at the end of last month that is new and I haven’t seen many other people talk about.

It’s also an automated message and basically states that ’search results clicks for mysite have increased significantly’. So that’s nice.

I’ve been looking at it a lot and really, it’s not that useful. It’s a little strange and not really what I’d like to see. As far as I can figure, the Avg. position is where my page shows up in Google search results. But it’s an average.  So I don’t know how they’re figuring this out.  Like how do they know what my page is even supposed to show up high for?

Some of these show an average position in the 20’s. So that tells me these pages are on average ranking on page 2. But it’s not really true. I’ve got one page in there where my page is showing up in the #1 spot for both of the main keyphrases I was going after. But that site in this GWT chart says I have an average position of 27.  So it’s weird.

The CTR is a little more useful if I’m reading it right.  The page that’s at the #1 spot for a couple of good keyphrases has the highest click thru rate (CTR).  So I’m guessing the CTR means when my page is showing on the SERPs how often it is clicked on.  And it makes sense that a page closer to the top spot (or in it) would be getting a higher CTR.

A page closer near the bottom or on page 2 gets a much lower CTR because people are more likely to click on the top results.  So that just validates that and in this case when I go through and see where my pages are in the SERPs the one’s that are not near the top of page 1 one are getting pretty poor CTR’s.

Anyway, the clicks show an estimated number of visitors who have clicked through to my page.  That’s based on where the page is in the results and also on how many searches there are for the phrase.  Again, the site in the #1 spot gets a lot more clicks.  And I guess impressions in this table means how many times the page appears in the SERPs whether it’s clicked on or not.

So that’s for the pages tab. There’s also a queries tab that goes into the search terms people are using to get to your site.  And it’s set up in a similar way except the average position is pretty useful there because you see where your site is ranking for the actual search term. The problem is it seems to be wrong. I’m not ranking where it’s telling me I am.  So I don’t know what to make of that.

Anyway, I’ve seen that a few people have gotten similar messages except where it’s bad news and their site’s traffic has decreased.  I don’t have all my sites in GWT (and I don’t plan to put them all in there as I don’t really trust Google and see no reason for them to have all my data).

But I do have this one in there and that’s what I got so I thought I’d share it with you.

The things I’ve been doing with this site are to make it very useful for visitors with high quality content (Learn How to Write Engaging Content) based on keyphrases people search for. The content and the site in general competes with the top sites in its market. I set the pages up with excellent on-page SEO (but do not over-optimize them).

I’m also getting real links to it by contacting the webmasters of sites that have visitors who would find my content useful. I tell them about my content and ask them if they’d link to it.

That’s about it.

Seriously. That’s what I’m doing broken down into a couple of short paragraphs.

It’s not all that exciting, but it works.

It doesn’t require any shiny tools or gadgets (well maybe a good keyword tool like Google Keyword Planner).

It’s not based on any tricks or loopholes.

I’ve got a long way to go with this site, but it is getting right about 2,000 unique visitors a day now (See How I Doubled my Traffic) and I started it in 2014 (but start working properly on it from 2015). So it’s less than 3 months old and I have started and stopped work on it several times to do other things. I maybe have spent 1 month in all working on it during that time.

I’ve based the site completely on my Authority Site Model strategy (will write on it in my coming articles) which as you can see is working out well. I’d like to also get real publicity to the site and a few other things I have in the works and not just traffic from Google.

So it’s a real site that I hope will compete with some very high profile sites in a VERY competitive market in time.

Anyway, I hope you find this information useful and maybe it will inspire you to get going with your site building. Also if you’ve got any strange notices or messages from Google Webmaster Tools drop a comment and let us know!

You can also join us for Digital Marketing Training.

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