When I started this blog a year and a half ago, I knew that I was in for the long haul and in that time I’ve seen numerous bloggers make a big splash in the scene and then disappear as quickly as they entered (Learn How to Be a Successful Blogger). While I’ve chosen to keep a low profile and adopt a “slow and steady wins the race” mentality, it’s still interesting to watch the thundering herd of moneymaker bloggers migrate like sheep in search of greener pastures only to find out they’ve been left stranded in the desert with no shepherd to guide them home.
For the most part, there are common elements to success and conversely there are common elements that produce failure. While nothing in life is absolute or guaranteed, the following seven character traits are generally considered common shortcomings found in every washout story.
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Patience is a virtue
– In the affiliate marketing world, patience is perhaps one of the most essential character traits you can posses. I routinely see people searching for “quick fixes” to gain traffic, backlinks (see how to get quality backlinks), SERPS and page rank without realizing that these things take time to develop. As the old saying goes, “Rome wasn’t built in one day”, in affiliate marketing it’s no different. Overnight success stories are few and far between but on the contrary, those who exhibit patience and work tirelessly to produce their visions usually meet with eventual success.
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Give up too easily
– All too often, when faced with adversity or challenges beyond expectations many people will throw in the towel and walk away from something before they’ve ever really begun. Perseverance is mission critical when attempting to make a career of affiliate marketing. The ability to reinvent your strategy when you’ve hit a brick wall is also pertinent to a successful business. Charles Goodyear, the inventor of modern rubber vulcanization, spent years of failure and a creditor even had him arrested and thrown into prison before he came to a semi-accidental discovery that he eventually patented. Had he given up on his dream, we might still be driving on wooden wheels.
No Self Discipline
– A methodical approach to anything in life will usually yield the intended results but if you lack foundation, consistency and an overall game plan, you’re efforts will usually go unrewarded. Contrary to what any of the “get rich quick” gurus try to sell you, the truth is affiliate marketing is a time consuming job. When you are responsible for setting your own work hours, nobody is going to be there to make sure you punched the time-clock or if you completed your tasks at hand. A diligent approach such as making “thing to do today” lists and following them is essential for reaching both long term and short term goals.
Lack of Concentration
– So many novice affiliate marketers waste hours of valuable time jumping from one idea to another thinking they are going to find the magic formula to success. They read every affiliate marketing guru’s blog and spend sleepless nights trying to duplicate the same success John Chow or Shoe-money claim they have but in the end, all they have to show for it is bloodshot eyes and a sense of UN-fulfillment. Concentration is essential to the completion of tasks. Without it, you can wander the web forever without every having a penny for your thoughts.
Target Popular Niches
– Many novices make the mistake of targeting too wide of a niche in their affiliate marketing efforts. Generally speaking, if you go to some keyword tracker application and search for the top keywords and phrases (Learn about How not to Confuse Search Engines with Keywords), it’s unlikely that you’ll be able to conquer one of the more popular, over populated niches. Targeting several long tail keywords and alternate phrases can produce more fruitful results than racking your brains trying to figure out how to find your place in the widest niche. As the old saying goes, “It’s better to be a big fish in a small pond than a small fish in a big pond” and mind you, the big ponds on the internet are brackish waters full of sharks and piranhas who will eat you alive if you don’t swim fast enough or have a natural self-defense mechanism.
Can’t Close Sales
– Anybody who tries to sell you on the idea that affiliate marketing requires no knowledge of sales is either a clever salesperson, pulling a fast one or they’re sadly misinformed. Closing sales in the real world is essentially the same process as closing sales on the internet. The only difference being, in the real world, a good salesman can read the body language of a potential customer while using charisma and persuasion to close a sale. On the internet, affiliate marketers must be charismatic and persuasive just as in the real world, except you can’t read a potential customers body language and see how they are reacting to your pitch so you can make adjustments. Honesty, trust and a good reputation are the most important traits if you are going to have people pay attention to you when you’re making a sales pitch on the internet.
Never Learn From Mistakes
– Learning from your mistakes is possibly the most important factor in attaining your goals and aspirations. Sometimes it’s from those mistakes that we find the greatest revelations which in turn lead us to our greatest accomplishments. Never be afraid to fall down and pick yourself back up again. It’s all part of the learning process and no matter what people say, everybody who achieves any modicum of success has picked themselves up, dusted themselves off and started all over again.
Well, I hope you’ve enjoyed reading this article as much as I’ve enjoyed writing it. If you’re serious about affiliate marketing, please take a moment and subscribe to my RSS feed to keep informed of what the wonderful world of affiliate marketing has in store for all of us who choose to make our living in the world wide web’s most cut-throat industry. you can also join us for Internet Marketing Training.