It’s almost near to 100th post at Gauravheera.com Blog, I’ve decided to list 100 tips for improving your blog in 2016. It’s a New Year (well, a little late I am), so why not to pick some tips and bring your blog to the next level?
To avoid posting a really long list of 100 tips, I’ve broken the list into 10 categories, each with 10 tips. Some may have been mentioned here before, some are brand new to this blog. See how many you can do!
1. A narrow niche is not much fun to write for.
How many times can you write about a really tiny topic before it gets boring? Try to choose a broader topic – not so broad that you’re overwhelmed by the sheer volume of potential topics, but broad enough that you can write more than a dozen posts on it.
You may also like to read : How write engaging content.
2. Don’t choose one topic then write about something totally different.
If your topic is boring or there aren’t enough posts for you to write, either start a new blog or change the existing one. If I started publishing my thoughts about the latest video-games at Gaurav heera‘s Blog, wouldn’t you get a bit confused? I would!
3. Write about things that actually interest you.
Whether it’s a topic that sits squarely in your niche, or it’s only loosely related, make sure you’re writing posts that you want to write. What’s the point in blogging if you hate doing it? How likely is it that your blog will last longer than a few months?
You may like : Are you the president of your niche?
4. Have an opinion.
Does it matter what two other bloggers think about the latest WordPress feature if you aren’t adding any thoughts of your own? In fact, why even bother reporting what’s in the latest WordPress release if you can’t be bothered to include your views on the latest changes? (Not that I use WordPress… it’s just an example.)
5. Avoid those silly link spam posts.
Mr Linky, Music Monday, and so on – you know, the posts where there’s barely anything to read except for a huge list of 100 links at the bottom. “Add your link here, and pass it on!” Guess what? The first person on the list is getting loads of free links – you’re getting very few indeed. Also, some sites will brand your blog as a link farm – which effectively kills any positive results you might otherwise get from these links.
6. Paid posts are so transparent.
If I come to your blog and every post contains a sneaky link to a site, e.g. “I went to the dentist today, by the way have you heard of this Las Vegas hotel?”, then I’m not coming back. OK, so it’s usually a bit more relevant than that, but it’s far too common to see a fairly uninteresting post that twists and turns and just happens to hit a rather obscure point – which means the paid link can be included at that point. You want to make money? Fine – just don’t claim to be blogging “for the love of it” if all you write are paid reviews. And don’t complain if you have hardly any readers or commenters. You’d do a lot better to run the paid reviews on one blog, and have a second blog that’s totally free of any such links.
7. If you’re going to copy content, at least write something about it.
“Hey I just found this news story… check it out” – it’s incredible how many of these people try to claim that they’re not copying content when it’s so obvious that they are. Too many sites are posting the same content as it is – if you have the same content as every other site, why would anyone visit your site over the next one?
Note: we never copy contents from other sites and also suggest you to avoid copying contents. here you can check the best tools to check the duplicate content.
8. Forget about writing daily.
Your content will suffer. You’ll burn out. You might quit blogging. And you’ll overwhelm your readers. It is good to get a decent amount of content on your site over the first 6 months, but even then, why post daily if you’re not writing decent posts? I’ve heard some people suggesting that it’s good to write one GREAT post a week, amongst your other posts. Why not just write the GREAT post and ditch the rest – or work on the rest until they’re as good as your best post, too?
9. Site-specific posts can be OK in small doses.
Specifically, a post that talks about how your site is progressing, your stats, a weekly round-up, that kind of post can be acceptable. But I would avoid writing posts that are totally off-topic unless you have a personal blog, where anything goes. On any other blog, it’s not really relevant.
10. Strong titles are absolutely vital.
A vital title? I like that! If your post title does not give people a compelling reason to read the post, why would they click it? Search engines, blogging networks and feed readers usually show the post title far more prominently than the content of the post – you may not even have the option to view the content until you click through. With so many potential posts to read, readers will gravitate towards the best titles. Bland titles just don’t stand out.
1. Forget about posting daily.
You DO NOT need to post every single day to have a blog that people want to read. Whether it’s a success is really down to your interpretation of what success means. If you attract 100 readers who love your content, that’s a great achievement. If your blog isn’t as big as the biggest blogs on the Internet, does it matter? Don’t chase stats, don’t feel you have to write more often than you feel able to, and don’t write when you have no ideas. Take your time.
2. A consistent schedule works for some people.
If you’re more likely to keep up with your blog by sticking to a schedule, do it. Find a schedule that works for you. Tell your readers when to expect the next post. Set their expectations, and funnily enough, they’ll know what to expect!
3. Irregular posting isn’t a bad thing either.
Contrary to popular belief, Twitter is not the only method that people are using to read blogs. Twitter moves so quickly, it’s easy to miss a post if you’re not online when the author shares it. And no, it’s not as simple as “the good stuff will be retweeted” – an awful lot of great content is hardly shared at all, while a mediocre post from a big blog seems to be shared by everyone. People who want to keep up with a particular blog are quite likely to subscribe. If they subscribe, it doesn’t really matter when you post, because they’ll be notified as soon as you do.
4. Allow yourself some breathing room.
If you’re posting frequently, don’t cram the posts so close together that a last minute post wouldn’t fit in anywhere. This tip extends to your readers, too – I know a lot of big blogs post a lot of content, but it’s far too much for me. I unsubscribed from most of the bigger blogs out there for this reason. They flooded my reader with posts. Even if a lot of the posts are good, it’s too much to take in.
5. Post length and frequency are connected.
This is a particularly important tip to remember if you decide to publish lots of posts every week. Some blogs can get away with publishing a high volume of content as their posts are quick and easy to read. I think you’ll come unstuck if you try to write long, detailed posts too often. Your readers may find that it’s impossible to keep up with you; and you may struggle to keep to that posting frequency. It’s one thing to embark on a posting marathon for a week, or for a month – but a very frequent publishing schedule doesn’t usually work well with “heavy” content.
6. Be sure to avoid burnout.
This can be a problem if you write a lot of posts in a short space of time. On the other hand, you should be careful not to slow down to the point that you can’t be bothered to write anything at all. It’s all about balance.
7. Frequency becomes less important as your archive grows.
This is partially a time factor, but it’s mostly to do with how much content is on your site. I’ve changed my posting frequency at GauravHeera.com a few times now, and while the regular readers might be happier if I posted a bit more often, new readers have plenty of past posts to browse through. I think that once you go beyond 50 posts, the importance of posting constantly decreases a great deal. Now, I’m sure there will be people thinking that nobody will visit if they don’t update for ages. But if your blog has a domain name with strong keywords, and your posts have decent URLs (i.e. the post title appears in the URL, rather than ?p=1), your posts may start to attract a lot of search engine traffic. I’ve seen a lot of blogs that disappear after just a few months, and this is a huge shame – even if they didn’t update all that often, a site can take several months before it starts to attract decent traffic from search engines. In the beginning, I had very, very little search engine traffic – right now it accounts for 70% of my traffic, and counting. I may not get massive views, but I do get some, and it’s only picked up in the last few months. In fact, when I stopped posting for a couple of months, my search engine traffic slowly crept up. New people find my blog all the time. It’s easier for people to find your blog if it’s been running for a while – and easier still if you don’t change the domain name every few months. In summary, don’t worry about how often you post if you can keep your blog running for the first 6 months. You’ll be fine!
8. But remember, a new post can work wonders.
The funny thing about search engine traffic is that it can look like it’s “bubbling under” for an extended period of time… and then you post something new. Generally, it will go up a bit. If your post is popular, it may spike a lot. The key here is that no matter what your posting frequency is, and especially if you decide to go AWOL for months at a time, never forget that even one post a month is enough to keep a steady flow of visitors checking out your site. On the other hand, don’t bother promoting your site heavily if you don’t have any new content. You may as well just let the traffic from search engines keep on rolling in. (But that’s really a topic for the Advertising and Promotion section!)
9. Don’t bump great posts
down the page.
If you just posted something that’s attracting a lot of comments, let it run for a bit. There’s nothing worse than posting something new just as the previous post was getting started, and potentially killing the comments (a lot of people only seem to read the first post on your home page – few people will read everything). It’s especially daft to push your best posts down the page with something dull.
10. Some things are better as a footnote.
If you change your posting frequency, or you’ve been away for a while, it’s OK to comment on it – but only as a brief mention in another post. Don’t waste a whole post saying “I’m away for now, but will be back next week. See you then!” – it’s a pointless post.
1. Write your headings first.
Got a great idea for a post, but not sure how to write it? Start with the headings. It makes writing the post a lot easier.
2. Set a time when you’ll be writing a post.
That way, you can warn your family that you’ll be unavailable at that time. Otherwise, you may get interrupted, or forget to write altogether.
3. Plan several posts at a time.
This can be a really good way to write lots of content in a short amount of time. Write just the headings for several posts in a row – you may find you make better use of your writing time.
4. Get ahead.
This allows you to take a break when you need to. It’s better to get ahead when you can, than run out of posts and have nothing new to go up.
5. Schedule your upcoming posts.
If you have a few new posts ready to be published, don’t push them all out at once. Spread them out. Then you won’t overwhelm your readers – and you won’t forget to publish them!
6. Create some buzz around your upcoming posts.
If you know what’s coming up, you can mention to people that there are some great topics waiting in the wings. They may be more likely to subscribe if they can see what to expect in the near future.
7. Devise a strategy for quieter periods.
When the Internet is quiet, that doesn’t mean you have to be, too. But you could come up with themed posts to suit the seasons. Just steer clear of the supposedly-obligatory “Merry Christmas” posts that everyone else is writing. Relate the season back to your niche instead. You could also write different types of post at the weekend, or schedule guest posts on a certain day of the week. Be sure to keep things fresh though – don’t get stuck in a rut.
8. Find a posting schedule that suits you.
Is Wednesday your busiest day? Do you prefer to write at the weekend then publish your posts through the week? Experiment, and find what works best for you.
9. Turn “dead time” into usable time.
Do you get the train to work? Why not plan your next post on your way? If you have quite a way to go, this can be a very effective use of your time.
10. Plan a series of posts.
Planning is absolutely vital if you want to go beyond one post wonders and join a few posts together to make a series. You can go into much more depth if you write a series, but each part must be well thought out, and it’s important to divide the series in a logical way. That’s where planning really helps.
Overcoming blogger’s block
1. Look at your categories.
If any of them are low on posts, try writing a post for that category. This may help you to write a new post and think of ideas for other posts.
2. Ask your readers for feedback.
Is there anything they’d like to know? Or do they have any ideas for new posts that you could write? You may find some ideas here, too.
3. Write a follow-up to a popular post.
Which posts went down well? Could you write a follow-up? Try it. Don’t overdo it – “cashing in” can get boring quite quickly.
4. Take a break.
If you’re totally out of ideas, don’t force yourself to write posts – chances are, they won’t be very good. Take some time away from your blog and you’ll come back with a fresh outlook.
5. Look at your focus.
How focused is your blog? Is it about anything and everything? Is it too specific? See if there is anything you could do to improve your focus, or realign your priorities. Make sure you choose a topic you know and like.
6. Try a different posting style.
Sick of your usual ways? Maybe it’s time to shake things up a little with a different type of post. Break the mold and try something new.
7. Comment on other blogs.
If you write a decent comment, you may find that it opens a few avenues for you. Is it something you could transform into a new post?
8. Do some networking.
Engaging with other people, bloggers or otherwise, is a good opportunity to step away from trying to think of a new topic. You may find that something hits you when you least expect it.
9. Answer a comment.
Did you get a comment on a previous post that you could reply to in a previous post? Instead of expecting people to go and read your reply in the comments section, bring it to a wider audience by writing a new post.
10. Post some constructive criticism.
Is there a product or service you feel strongly about, either positively or negatively? Why not write a constructive review of it? Forget the paid links – and forget trying to dress it up. Keep it honest and relate it back to your niche, and you may find it attracts quite a bit of interest.
1. Get a custom design.
I know, it can be expensive, but it is worth it. A custom design stands out and allows you to move out of the circle of bloggers who use a template that anyone else can use, too. That’s not to say their blogs aren’t worth reading, but I’ve always found a custom design to be much more appealing.
2. Clear your clutter.
Too many blogs have every widget under the sun. It’s messy, it slows down your blog, and a lot of them don’t really add value for your readers. Ditch the sidebar junk and make your blog cleaner. Empty space isn’t a bad thing!
3. Keep your sidebar tidy.
Chances are, you’ll probably have a few widgets that you can’t do without. (This doesn’t mean it’s always OK to add “just one more” if you already have 20.) Those that you do have should be organized in a way that makes them look fairly neat. They don’t have to be tightly packed nor do you have to lump them all in one large area, but they should look coordinated – and like you didn’t just throw them on the page without any thought. If everything has its place, you may be able to justify slightly more widgets than if everything is in a mess.
4. Test your site in different browsers.
Firefox, Internet Explorer, Opera, Chrome, Safari – five major browsers that it’s worth testing your site in. Try viewing your site on a mobile phone if you can. And don’t forget to view your site on older browsers, too – so not just the latest version of each browser. There are tools to help you with this if you search around (try searching for IETester or BrowserShots). It’s better to find the issues before your visitors do.
5. Always have a spare, clean browser for testing purposes.
Your main browser is probably full of history – cookies and the like. This means you may not notice if a popup ad creeps onto your blog unexpectedly. Or, you might have a few tabs open and think it’s from another site. Plus, some of these popups are stealthy – once they’ve shown, they will remember not to pop up on your next visit (unless you don’t come back for a few days or weeks). Don’t just test for design issues in other browsers – also test what your site looks like for a first-time visitor who has none of your cookies loaded into their browser, and who isn’t logged in.
6. Improve your Site/ Blog load time.
This isn’t just to do with clutter looking a bit messy. Does your blog have dozens of images and scripts loading on every page? Keep an eye on how long they take to load, and consider removing things that load incredibly slowly all the time. Pingdom Tools is an excellent place to test how fast (or how slow) your site loads.
7. Don’t display too much on your home page.
Show too much and it’ll overwhelm your readers. Consider limiting the number of posts on your home page – you don’t have to show everything at once. And you shouldn’t try to if you have more than a handful of posts.
8. Get a second opinion.
You may love the way your blog looks, but others may disagree. This doesn’t mean you should change your design completely if one person complains, but if the majority of your readers find it hard on the eyes, you may want to have a rethink.
9. Optimize your images.
Instead of uploading a full-size image and resizing it in the post editor, use an image editor to save the image at a respectable size before uploading it. Anything larger than 100KB is probably too big – and even that’s pushing it. 50KB or less is better, but that may be difficult to achieve for some high-quality images. Also, don’t use BMP on the web – stick to PNG, JPG and GIF.
10. Important information should not be animated.
In general, animation should be avoided or at least used very sparingly. If I can’t keep up with your scrolling banners and have to wait for them to come round again so I can finish reading, that’s not a good thing.
1. Be yourself.
Why be anyone else? People will be able to relate to you much more easily. And it’s so much easier than trying to lie!
2. Tell people who you are.
Don’t feel that you have to reveal your date of birth and marital status – but do open up to people a little. What kind of person are you? Why do you blog? Who would you like to meet? What’s unique about you? Give people a way to connect with you.
3. Collaborate with like-minded bloggers.
Have you met other bloggers who have similar views or goals? Could you get together and work towards a common goal? Whether you’re writing a guest post, starting a project, working on a group blog or simply bouncing a few ideas around, a team can achieve so much more than you can on your own.
4. Have a voice.
If you are a drone who writes generic, boring posts with no personality, don’t be surprised if people aren’t compelled to interact with you. Go beyond the basics of blogging – don’t just follow other people’s advice – show people who you are.
5. Engage your community.
Give people a reason to care about what you have to say. I choose not to reply to every comment individually, but I do follow up on some comments in future posts. I exchange emails and post in forums too.
6. Accept interviews.
Email interviews can be a good way to connect with bloggers at any level. I’ve been interviewed a few times by people who have shown a genuine interest in my blog. It shows you’re approachable, and also gives some insights into your character that you might not think to mention when writing your posts.
7. Share your mistakes.
Are we all expected to be on top form and in high spirits every day of the week? Right now, I’m exhausted but trying to get most of this post written so I have achieved something tonight. We’re not perfect – sometimes it’s good to remind our readers that we’re human and we do make mistakes.
8. Take some risks.
Does your blog sit happily within your comfort zone, with easy predictable posts that don’t really say anything out of the ordinary? Take a new stance – try a new angle – or perhaps a new writing style. Invite commenters to be interviewed on your site if they disagree with you. It helps to keep things interesting.
9. Influence others.
Are you doing things that other people don’t think of? Could you start a movement or lead by example? Whether it’s intentional or not, influencers are people who are always thinking of new things to try out, and who sometimes just want to experiment to see how things go. Find a successful path, and others will follow.
10. Accept that we can’t all get along.
It just doesn’t matter if people disagree with you. Someone always will. Don’t try to make friends with everyone – just do the best you can, and if it’s not good enough for some people, shrug and move on.
Be receptive to new people. Sometimes I get the feeling that certain people would rather stick to their current social circle than consider inviting anyone new in. If you want to make connections and get your blog noticed by more people, I think you have to be willing to meet new people.
Networking does not mean spamming. Don’t just think you can plaster your link all over every forum and social networking site and that you’ll suddenly become an overnight superstar. If you come across as a spammer, most people won’t give you the time of day.
Patience is a virtue. Did you just publish your latest post? Great! Did anyone read it? Well, how long has it been? 1 hour? Many people will need a few days to find and digest your post – don’t expect everyone to be all over it within 5 minutes.
Look for ways to cross-promote. Join a blogging forum, talk about blogging. Join a music forum, talk about music. What if you have a music blog? You can join both forums!
Passive interest can be very valuable. This means joining a forum and adding a link to your signature, or including a link in your email signature. If people want to check out your blog, they can do so. No need to push it on them.
Beware of time wasters. If a site promises to bring you loads of traffic but you have to work like mad to get anything at all, you may want to think about whether that site is a worthwhile use of your time. It’s probably not.
You can network offline, too. Why not bring up your blog in conversation, if it’s relevant to do so? I have friends and family who read my blog, whether I like it or not!
The most loyal readers can come from unusual places. You may be so busy trying to get people to visit your blog that you missed some of the best ways to network. Try different sites – draw your own conclusions – and don’t write off a potential networking opportunity before you’ve tried it out.
Read other blogs. It’s a great way to see what others are saying, and you can get into some good discussions, too. Add a comment if you have something to say.
Don’t overdo it. If you’re networking more than you’re blogging, you may need to adjust the balance. It’s all too easy to get sucked into Twitter, Facebook, forums and the like, but there’s a time and a place to close them and do something else.
Only put your link in the URL field. Don’t leave a link to your blog in the body of your comment. Don’t make it look like a signature or try and hide it under a full stop (this one is a really spammy thing to do). Use the URL field for your link, and leave it at that.
Ignore whether a blog is “dofollow” or not. It doesn’t matter. If people want to click through to your blog, they will do so. Dofollow / Nofollow is to do with search engines, but you’re better off commenting on blogs that interest you, not blogs that simply offer a “dofollow” link.
Your comment is like a mini-advertisement for your blog. Write a great comment, and people will be much more likely to check out your blog. Write something that doesn’t really add anything to the discussion, and other readers will ignore you – especially if your comment is one in a long line of 100.
Don’t worry about being “first”. What is this obsession with writing the first comment? And with saying “First!” when you do so? Stop it! Just write something useful. We know you can (probably) count, it isn’t something you need to prove.
You’re more likely to be noticed on a small blog. Sure, more people read the big blogs, but more people comment, too. Your comment is far more likely to be read and responded to on a small blog. It may take longer to make connections this way, but I think the connections will be far more valuable.
Don’t approve spam comments! I see so many comments on other blogs that are clearly spam, it makes me wonder if people let them through to make their blog look busy. Chances are, if someone by the name of “Reseller Hosting” is telling you that your latest post is “the best yet” and to “keep on” writing great posts… well, it might be worth Googling the body of the comment to see if it’s shown up on 100 other blogs. If so… trash it.
Long comments may be better as a blog post. But how easy is it to follow the resulting discussion? That’s really your call. I think it’s best to start with a discussion in the blog comments. Then, if it escalates into a much larger debate, try writing a blog post to sum up your thoughts. I don’t agree with disabling comments to force people to write posts instead of commenting though.
Don’t force people to jump through hoops. Well, not too many, anyway. Spam is an ongoing problem, but if I have to register an account or your word verification image is a nightmare to read, I probably won’t bother to leave you a comment.
A critical comment is not necessarily a “troll”. While I do understand that a persistently negative commenter can spoil things for everyone else, criticism is often posted with good intentions. Do I like your blog? Well, you asked the question and I wanted to be honest, so I’ll say no – but I will tell you why. Don’t take offence at that – take the comments on board, and accept that criticism can be useful. Nothing but praise is probably less helpful.
A forced comment is worse than no comment at all. Don’t tell a blogger that you “just stopped by” every time you do so. It’ll flood their comments. Save your breath for when there’s something you actually want to comment on. Your words will be more valuable. And don’t even get me started on “Nice post!”…
Use guest posts to show an alternative viewpoint or style. Don’t just choose anyone to write for your blog – look for people who write a little differently from you. This can be a great way to add some variety to your blog.
Don’t use guest posts as your “day off”. Always have your own content ready if a guest post falls through. I’ve had people who send guest posts to me for publishing, some who promise to write if I’m interested and they send me their post within a week, and those who promise to write but never do so. Don’t worry too much about whether the guest writer comes up with the goods or not – after all, it’s your blog, and you should always have new posts waiting in the wings.
Don’t flood your blog with guest posts. Unless it’s a group blog, many people read the blogs that they do because they like reading from a certain writer. If I wanted to read someone else’s posts all day long, I’d go to their blog. Use guest posts sparingly.
Use guest posts as a launchpad for future posts. There are various ways to come up with new content for your blog, and guest posts might yield some good ideas for you. This isn’t just beneficial for you, it also helps the author of the guest post and may bring them additional readers – so they might just write for you again.
Aim high with your own guest posts. Want to write a post for an A-list blog? Well, why not try sending the post over? Don’t worry if they don’t accept the post – you can always ask somebody else.
Don’t copy your guest posts to your own blog. I like to have a list of guest posts available for people to read, but I always link to the original posts, rather than duplicating the content on my own site. It helps to keep the comments in one place.
Always proof-read your own guest posts. Don’t expect the publisher to edit out your mistakes. Do it yourself. You won’t be able to edit the post once it’s up, unlike the posts on your own blog.
Write a solid introduction. This goes for whether you’re writing your own guest post for another blog, or you’re publishing someone else’s post written for your own blog. You don’t want to go in cold. Ensure that people realise that it’s a guest post!
When commenting, be careful who you thank. It’s a bit silly if someone writes a guest post for my blog and someone comes over to say “Great post Ben!” Even if it says “Posted by Ben” at the top, it does quite clearly state that it’s a guest post in the first paragraph. This is a very common problem on ProBlogger.
Promote the post. Whether you wrote it for another blog or someone else wrote it for your blog, promoting a guest post is a bit different to promoting your own post on your own blog. The author of the post or the owner of the blog may promote the post for you. Don’t forget to promote it too.
Advertising and Promotion (Some Paid Media Tips)
1. Join CMF Ads.
Yes, as the lead blogger I’m biased, but I wouldn’t recommend CMF Ads if I didn’t believe in it. CMF Ads is a low cost, no-nonsense ad network. Add your blog, add the widget, use the forums, accept ads and earn a few dollars, pay just $0.20 for 50 clicks to your blog. It’s well worth using.
Note – although some of the remaining points in this section can be applied to CMF Ads, they can be used elsewhere too. This isn’t purely a list of tips for CMF Ads.
2. Get a decent, memorable ad image.
There is no point placing ads on other blogs unless your ad image gives people a compelling reason to click it. A tiny screenshot of your blog or a photo of yourself is not usually the best thing to include on an ad. A photo of you might be an acceptable ad for a personal blog like me, but will potential visitors know who they’re looking at? Include a small amount of text – your pitch – and get people clicking your ads. Frankly, a crappy ad image will produce crappy results. Look to what you can do to improve your ads before blaming other people (such as the sites you advertise on, or the networks you advertise with) for things that only you can sort out.
3. Find your advertising value.
One good thing about ad networks is that you can often buy ads quite cheaply, whereas a private ad on a blog will typically set you back at least $10 per month. However, if you want to earn money from ad networks, you may find that you earn quite slowly due to the need to set a low price. Think you can set a high price and rake it in? Think again. Most small blogs should aim for a low cost ad. If you have a larger blog, that’s fine – but measure your ad price against blogs in your niche that are similarly sized. Don’t expect $250 per month when your blog is no bigger than the guy who charges $25 just down the road (in online terms, obviously). And don’t look at an expensive ad on another site and expect that everyone will be willing to pay for it.
Position your ads carefully. Is the highest priced ad, or the one that you value the most, at the top or the bottom of your blog? Did you just join a new ad network and stuff the widget at the bottom of the page, below a bunch of widgets that do nothing for your blog except slowing it down? I’ve seen so many blogs with a 256 credit Entrecard widget at the bottom, with a $0.05 CMF Ads widget above it, and a FREE Project Wonderful ad at the top… it’s crazy.
Shop around. Don’t settle on the first ad price you come across. Check different networks as well as private ad rates. You may get a better deal if you spend a little longer looking, instead of buying the most obvious ad (which may turn out to be the most expensive).
Beware of empty ad slots. It’s fine to have an empty ad slot here and there, but when you see a whole row of them – especially across many different ad widgets – it suggests the blog may not be worth advertising on. If this is your blog, then reduce the number of empty slots or you may not get any ads at all. It is very unusual for a blog to put up 30 ads and get them all filled very quickly unless it is a popular blog with reasonable rates.
Don’t promote your blog until it is polished. Nobody expects a brand new blogger to make a groundbreaking blog from the very beginning. But while a blog can be very lonely if you have no readers, and you may have an urge to tell everyone about what you’re up to, resist the temptation until you have something to share. It’s fine if you use a pre-made template, write a few solid posts, and then share your blog with your close friends. But don’t go telling people about your awesome new blog if there are no posts and you’re still in the middle of moving things around.
Avoid spamming people. By far the most annoying thing about promotion is when people think they can just post their link anywhere and everywhere. There are various ways of promoting your blog – it’s best to try them one at a time, and use them sparingly. Don’t just drop your link all over the web – you’ll just be seen as a spammer.
Link to previous posts. I’ll admit, I’ve been a bit lazy with this post in that I haven’t included links to previous posts – and there are plenty of places where I could. However, I wanted to keep the post pure as it’s a long list. In most of my posts though, I try to link to earlier posts that may be relevant to what I’m writing about at the time. It’s a great way to cross-promote your content within your blog and get people clicking from one post to another.
Watch out for bargains. Contests, giveaways, special offers – these are great opportunities for you to promote your blog on the cheap. Winning a contest is all about luck, and it’s usually quick and easy to put your name down, so why not?
Write what you know and like, because blogging should be achievable and enjoyable.